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If we want to achieve results it is important that we track our activity, monitoring what we did and when we did it. That way we can review activity periodically and find out what gets results (and what does not).
Below are checklists that we need to fill in for each site as it is worked on.
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| 1. Domain / Server |  |
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| does the domain have an existing page rank? | |||
| are there any old pages which require a 301 redirect? | |||
| has webserver reported any downtime recently? |
| 2. Content | |
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| has website content been written in a word doc? | |||
| has content been split into headings & subheadings? | |||
is content interesting? |
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| is there enough content for reader / search engines? | |||
| is content keyword rich? | |||
| has content been proof read/spell checked by others? |
| 3. Keywords | |
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| has the customer been profiled? | |||
| has a list of keywords been identified in a spreadsheet/doc? |
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| has the keyword list been ordered in order of priority? | |||
| searched these keywords in Google, MSN, Yahoo? | |||
| has shortlist of keywords been reviewed by others to ensure got all main ones? |
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| has site been tested in a text browser? | |||
| have keywords been checked in
Google Webmaster Tools? |
| 4. Website | |
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| has the site structure been mapped out on paper? | |||
| has the navigation been thought about
from a spider point of view? |
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| have sitemaps (XML & HTTP) been created & uploaded? |
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| has robots.txt been created & uploaded? | |||
| has any private content been disallowed? |
| 5. For each page | |
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| is page keyphrase in title? | |||
| have noise words been replaced with | symbol? | |||
| is page keyphrase at start of meta description & start of meta keywords? |
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| is page keyphrase in H1 tag? | |||
| is page keyphrase at start of 1st para? | |||
| does page keyphrase appears 10-15 times on page? | |||
| is page keyphrase in image ALT text? | |||
| is page keyphrase in 2 comments? | |||
| is page keyphrase at very end of page? | |||
| is anchor link around correct words? | |||
| does page contain global footer with link to HTTP sitemap? |
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| does page validate against W3C compliance? | |||
| is there any fancy javascript redirect or frames that will interfere with spider's ability to crawl content? |
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| do internal pages link together by keywords? | |||
| do external links have the rel="nofollow" attribute? |
| 6. Monitoring | |
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| is Google Webmaster Tools setup? | |||
| has the site been validated? | |||
| has an xml sitemap been submitted? | |||
| have any reported errors been fixed? | |||
| have the backlinks and link text been checked? | |||
| has site tracking been setup & implemented on every page? (Google Analytics or other provider) |
| 7. Promotion | |
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| has the website been submitted to on-line directories? | |||
| have related sites been contacted with link requests? | |||
have articles been written? |
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| have articles been submitted to on-line sources? | |||
| have articles been submitted to off-line sources? | |||
| has content been syndicated by xml feed? | |||
| has promotional/informational video been uploaded to youTube? |
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| has promotional/informational podcast been created? | |||
| has press release been submitted to PR distribution service(s)? |
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| has blog been updated? | |||
| have posts regarding our content been placed on other appropriate sites? |
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| does site carry Web 2.0 bookmark/share links? |