SEO : Choosing Search Engine Friendly Domains

Typically you will already have an existing website that you want to get more traffic to.

But if you are considering a new project, or setting up doorway or satellite websites (covered later) to funnel traffic to your existing site, then be sure to read this section.

Locating available domain names

But what if diet-pills.com is already taken? There are still a huge amount of alternatives,
even in very popular markets.

To find search engine friendly domains, we can try putting words in front of (and sometimes after) our keyphrase (in this case diet pills) like this:

At the time of writing, a quick search revealed that the following names were available, all of which would push the right buttons with the search engines:

get-diet-pills.com / net / org / info
top-diet-pills.org
diet-pills-review.net
buy-diet-pills.biz
etc...

More domain ideas

center central focus ideas info information resource resources goldmine

expert experts blackbelt ninja guru winner champ champion success

uncovered revealed angel heaven king in24hours in21days fast

 

eg.

dietcenter
dietguru
dietking
dietchamp
dietuncovered
dietfast
successful-dieting
ultimatediet
etc...

Choosing domains that convey unique selling points

The domain name itself forms part of the search result, providing a great opportunity to convey further information to the searcher.

For example, which one of these results tells you more about the product?

A health-conscious searcher is much more likely to click on totally-safe-diet-pills.com

and the search spider gets to eat "diet pills" and "safe diet pills" in one hit!

Sub domains and directory names

Look at the next example to see how these vendors used sub-domains and directory names to achieve a similar visual effect: