SEO : Links

Links need to contain your keywords. Just your keywords, nothing else.

One of the worst errors in website design and optimization is to link the WRONG WORDS (just do a search for "click here" in quotes in Google and you will get the point!)

This applies to your internal links (links between your website pages) and your backlinks (inbound links to your site from other websites).

Internal Links

A good example of linking would be something like this:

<a href="/green-widgets.asp">Green widgets</a> first made an appearance in 1920,
when the first green widget was discovered by <a href="/sir-randolf-widget.asp">Sir
Randolf Widget III</a>

More details on: <a href="/green-widget.asp">green widgets</a> | <a href="/red-widget.asp">red
widgets</a> | <a href="/power-widgets.asp">power widgets</a>

Also consult our <a href="/Widget-FAQ.asp">Widget FAQ</a>

which would give us:

Green widgets first made an appearance in 1920, when the first green widget was discovered
by Sir Randolf Widget III.

More details on: green widgets | red widgets | power widgets

Also consult our Widget FAQ

Note: In the consult link we did NOT link the whole phrase consult our Widget FAQ as we do not want to rank well for the words consult our.

This way the search engine gets the distilled version of our keywords... and we rank higher than the competition who have not been so efficient with their linking.

	Do... write your text so you can link *just* your keywords limit your linked words to 2 or 3 words, so that the search engine can perceive their pattern as a phrase link the keywords to pages with the same name as your keywords
	Don't... link any words which are not your keywords