SEO : Offline SEO Promotion

It's easy to think all useful resources are online when marketing your (online) website.

But don't forget the world turned quite successfully for many years without the internet....

Traditional marketing methods

Send out your articles / press release to offline media, such as:

• local press
• national press
• national magazines

Some of the nationals have HUGE readerships, and one small article about your company could result in several hundred thousand visitors to your website on ONE DAY.

Emails are more easily overlooked and deleted than a paper press release, so if you have having an important launch or something that really must be publicized, then send out a nice press release in a clean white envelope correctly addressed to the Editor, and make a follow up telephone call a few days later to ensure it got there OK.

This will help you get to the top of the pile.

Also don't forget:

• direct mail (hire a mailing list to send them a real letter)
• telephone calls (yes, speak to a real person)
• word of mouth (yes, call your customers)

If you received 10 emails but only 1 bothered to call you, which supplier would you buy from?

In this digital age don't underestimate
the power of human contact.

Do... learn to spot offline promotion opportunities - use your eyes and ears. Look on magazine bookshelves, watch TV, listen to the radio, in libraries etc pick up the phone and talk to customers, users, friends, and ask for their suggestions/help look for partnering and cross-marketing opportunities (eg. magazine provides editorial piece and small ad free in return for banner ad on website) read traditional marketing\business books, they will stimulate even more ideas

Don't... forget the real world exists as well as the virtual world