You can think of a "blog" as a personal column or page on the internet, which acts a satellite to your main site.
But that doesn't mean that a blog has to be about personal content. It can be about your products or services, just written with a different slant. Blogs are written for people. When visiting a blog people want to read, and express their own, OPINION.
Search engines like Google love blogs. They consider blogs to be non-commercial content (i.e. not a website pushing products or services) so feel that blogs enrich their search results with variety. For this reason you will usually see blogs rank well alongside popular websites, primarily because there is a lot of information and links about [ your keyword ] content.
Search engines also like blogs because they contain well organized content, usually into categories or month-like diary content, which is easy for them to navigate, index, and return searchers to.
The objective of a blog is to get people to:
and to get spiders indexing our keyword-rich content (of course!)
Popular blogging services exist, such as Blogger and MySpace, that you can signup for and get started right away.
The most popular free blogging software is called WordPress, which Google itself recommends as generating near perfectly optimized and organized content.
To create your own WordPress blog you will need a web hosting account on an Apache server, and a free copy of WordPress.
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