SEO : Syndicate Content

Your information might look great on your site. But what if it could be automatically integrated into 100 other websites, signposting their visitors across to your site to 'read more'... that is essentially what creating your content as an rss feed can do for you.

With Web 2.0 rss has become incredibly popular. Mainstream browsers such as Internet Explorer 7 now allow you to read RSS feeds without having to install a separate news reader.

From a SEO perspective, syndicated content means free 1-way backlinks on other sites.

What content could you syndicate?

• this week's news articles
• company announcements
• most recent 25 forum messages

Creating an RSS feed

1. First decide what content you want to syndicate (eg. a list of news articles that is updated every week by you).
2. Create the "feed" which consists of your content in XML format (instead of HTML format)
3. Allow people to link directly to the RSS feed from your site
4. Publish the feed to a RSS source, and wait for people to pick it up.

For further information and tutorials search for "create RSS feed"

www.feed43.com - create feeds from web pages or XML (free) www.webreference.com - create a feed with Dreamweaver www.feedforall.com - commercial tool for creating your feed www.4guysfromrolla.com - create a feed from a database www.rssfeedssubmit.com - commercial tool for distributing your feed