Have you ever received something by email sent to you by someone you know? A card, joke, or story? That's an example of viral marketing.
As the web is used often for research, a highly effective marketing method is to have a send-to-a-friend link on every page on your website. This enables a researcher, for example, to send your product page to her boss by email.
There are many ways of implementing send-to-a-friend depending on your site language, hosting, etc. Check with your hosting provider first, as they might have something you can just plug in right away.
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